Powamaxx’s remarkable journey began in 2006, stepping into the emerging CCTV market with a commitment to make a difference. Early on, the company distinguished itself by developing its own innovative software, moving away from the common reliance on specialized video cards. Guided by the vision of the late Roy Esterhuizen, Powamaxx created one of South Africa’s first locally produced license plate recognition systems. This groundbreaking solution was implemented at Durban’s Soldiers Way Taxi Rank, playing a crucial role in addressing illegal taxi operations. From the very start, Powamaxx aimed to be more than just another CCTV provider, striving to bring meaningful change to the security landscape.
The company steadily grew from smaller installations to taking on larger corporate ventures. After Roy’s passing in 2017, Mitch Chalom and Penelope Bam took the reins, guiding Powamaxx through a new chapter. With the departure of its principal software developer, continuing in-house software development was no longer viable. As the industry matured, led by established players like Hikvision, Powamaxx found it more practical to adopt existing hardware and software solutions. However, recognizing the need for a distinct focus to ensure long-term growth, the company began exploring the innovative field of artificial intelligence for enhanced security applications.
Powamaxx launched its Special Projects division, dedicated to delivering advanced, high-end solutions. Among its groundbreaking achievements was introducing the first 360-degree rotating infrared radar. This cutting-edge system, enhanced with AI, could detect human activity from up to 8 kilometers away and vehicles at an impressive 16 kilometers. It even distinguished between animals and humans, predicting movement patterns—an invaluable tool in anti-poaching efforts, showcasing the company’s commitment to innovation and meaningful impact.
At the same time, the SANDF was working to commercialize their kitchens and hospitality units, which led Powamaxx to develop a tailored Meal Booking system specifically for them. This innovative solution, combining camera surveillance, access control, and meal booking software, was first launched at ASB KZN and has since expanded to other key bases, including the School of Infantry in Oudtshoorn, ASB Potchefstroom, 1 South African infantry Battalion and 6 South African Infantry Battalion. By cutting costs by over 45% where fully implemented, the system saves millions of rands each year.
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